I was lucky enough to talk to Jacob Morris, one of the
owners of Off The Beaten Strap, an online thrift store that carries an
extensive line of vintage purses.
Vintage Purse a Day: How did you come up with the idea of
an online bag thrift store? Tell us a little about the great minds behind the
concept.
Jacob Morris: The
idea for Off The Beaten Strap was thought up by my brother, Ben Morris, our
friend Claire Wildman, and I. We each love distinctive things that help define
our individual personalities – thrift stores, antique shops, and the like are
all perfect places to find these types of items. We thought to ourselves, why
not bring that experience online and offer a really niche line of products for
people looking for that one unique bag that fits their personality?
VPaD: What types of products will you carry? Will they be
refurbished or upcycled or pretty much remain au naturale?
JM: Off The Beaten
Strap will carry all sorts of products. As far as appearance goes, first and
foremost, we focus on finding bags that are unique – you’ll only see one of
each item pass through our store. Currently in our store room we have
everything from camera bags to clutches. As long as someone can carry it and
put their stuff in it, that’s what matters to us. We’re essentially an online
thrift store, so the products will show a bit of age but for us it only adds to
the appeal – we’re also dedicated to ensuring they’re of a high quality.
VPaD: Who’s your target audience? Is there a distinct
demographic or will Off The Beaten Strap appeal to anyone who likes to carry a
cool purse?
JM: Off The Beaten Strap
was founded by three twenty-somethings, so as a company you might say we’re
definitely able to connect with a younger audience – but when it comes down to
it, all we want is for the bags we sell to end up in the hands of people who
are going to absolutely love them, no matter what age they are.
VPaD: Where are you located? Will you ship
internationally?
JM: We’re based out of
Toronto & Waterloo, Ontario in Canada. No matter where you are in the world
compared to us, you’ll be able to buy a bag – we ship internationally free of
charge.
VPaD: What’s the site’s official launch date? Will you be
having any special deals to celebrate your grand opening?
JM: Off The Beaten
Strap will be launching on Sunday, July 29th. As a special promotion we’ll be
giving away coupon codes to our customers to purchase any product at a reduced
price. To win a code, people just need to follow us on Twitter and like us on
Facebook!
VPaD: Is there anything else you want shoppers to know
about Off The Beaten Strap?
JM: Only that we’re
excited to launch and cannot wait for people to start checking out Off The
Beaten Strap on the regular for unique pieces you won’t find anywhere else!
To connect with Off The Beaten Strap, click these links:
Website: http://offthebeatenstrap.com
Twitter: http://twitter.com/beatenstrap
Facebook: http://facebook.com/offthebeatenstrap
Photos in this post
courtesy of Off The Beaten Strap.
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